Threema Broadcast
Your Tool for One-to-Many Communication via Instant Messenger
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Fast Information Distribution
Threema Broadcast is your tool for fast, secure, and targeted one-to-many communication. With the click of a button, you send text/image messages, files, and polls to your entire workforce or to specific departments.
Examples:
- EDEKA uses Threema Broadcast for communication with retailers. The respective distribution list is automatically maintained using Threema Broadcast’s API.
- During the coronavirus pandemic, Mercedes-Benz Group AG’s CEO has used Threema Broadcast as primary means to keep in touch with the staff.
Messenger Newsletters
Threema Broadcast’s feeds bring the popular concept of newsletters to instant messaging. You provide separate feeds for different topics, and your employees (or external parties) subscribe to the feeds that fancy their interest. This way, everyone gets exactly the information they’re looking for.
Examples:
- Threema Channel: A service that informs Threema users about app updates and other news related to Threema.
- Press releases from the city of Bern: The residents of Bern receive can receive the city administration’s news directly in Threema.
- Internal information distribution: Various Threema Work customers use messenger newsletters to complement existing news channels. This way, employees can choose where to receive news.
Business Continuity
Outage of the internal IT infrastructure is a serious threat that can affect every company and may eventually have profound consequences. It can occur at any time without warning, and not even the most ingenious measures offer complete protection. If the IT is down, neither email nor VoIP work, which brings up the question how to maintain seamless communication during a crisis. The answer is Threema Broadcast, which allows, in combination with Threema Work, to ensure secure communication even in a serious situation like this.
More about business continuity
Interactive Chat Bots
Chat bots allow you to create information retrieval systems that enable your users to get predefined answers to their questions right in Threema. For example, you can create a knowledge base or make schedules available. Users simply enter a command and instantly receive the predefined answer as reply.
Central Group Management
Group chats created in Threema or Threema Work can only be managed by their creator. Threema Broadcast, on the other hand, supports central groups, which can be managed manually or automatically using the API. This is to say that a group’s management can be carried out by multiple administrators and without a mobile device. Furthermore, group members can be added automatically, for example.
Employee Engagement
In order to achieve employee satisfaction and to make sure that employees identify with the organization, it’s necessary that internal communication reaches the entire staff. Instant messaging is the ideal channel for this purpose because employees without a computer or those who primarily work off-site are also easy to reach this way.
Threema Broadcast is the ideal tool for managing your messaging communication. Versatile features allow you to target employees in the most suitable way.
Tool for One-to-Many Communication
Broadcast Features for Efficient Information Distribution
Threema Work’s broadcast tool provides companies with all the necessary features to reach both employees and external parties quickly and easily. Send important information via messenger in a secure way to your entire workforce, individual departments, all suppliers, or specific customers.
More about security
Feeds
Create feeds about as many topics as you like. Users can subscribe to the feeds they’re interested in, and they can unsubscribe at any time. Feeds are ideal for GDPR-compliant newsletter distribution via messenger.
Distribution Lists
Distribution lists are the perfect means for classic top-down communication in companies. By defining the recipients yourself, your chat message reaches exactly the desired users. Particularly suited for important internal news or information for partners.
Chat Bots
Create interactive chat bots in no time, and allow your users to retrieve information in Threema Work and get predefined answers to their questions. Ideal for FAQs or for checking work schedules.
Centrally Managed Groups
Create centrally managed groups, e.g., one for each department, add group members conveniently from the computer, and remove them if needed.
Powerful Web App
for One-to-Many Communication
Intuitive to Use, Easy to Set Up
Overview of Threema Broadcast’s web application
Specify the appearance and availability of the Broadcast ID
Create bots and define commands
Manage distribution lists
Create feeds and get an overview of the subscribers
Define commands to subscribe to and unsubscribe from feeds
Manage groups and their members
Integral Part
of Threema Work
Threema Broadcast is part of the tried-and-tested business solution Threema Work, and it’s directly integrated into its admin console.
100% GDPR-compliant
Chat app trusted by millions
Separation of personal and professional communication
No phone number or email address required
Threema Broadcast is also available as a standalone product. Learn more…
Frequently Asked Questions
Threema Broadcast is a web interface that allows for convenient top-down communications via Threema. Use Threema Broadcast to communicate with employees, customers, and third parties.
Besides classic distribution lists and central groups, where you add and manage the recipients yourself, Threema Broadcast also offers feeds and bots. Feeds are dynamic newsletters; users can subscribe and unsubscribe at any time. Bots allow to conveniently retrieve information via Threema.
Both feeds and distribution lists are meant for top-down communications.
As far as distribution lists are concerned, you decide who the recipients are. You can add and remove Threema IDs to distribution lists at any time.
Feeds are similar to newsletters. Users can subscribe to and unsubscribe from feeds on their own. As Broadcast administrator, you can also subscribe and unsubscribe users from feeds. A feed’s blacklist allows to prevent certain users from subscribing to the feed.
Activate Availability: Internal only to prevent external users from subscribing to feeds.
Threema Broadcast allows to centrally create and manage group chats. These chats can be managed directly from the Threema Broadcast interface on a desktop computer. Messages sent to such a group chat will also be sent to the Threema Broadcast server since the respective Broadcast ID is also a group member. However, if the setting “Save chat history” (see below) is disabled, the server will discard incoming group messages right away.
Groups can contain up to 256 members. To send messages to more recipients, please use feeds and distribution lists.
Save chat historyTo receive incoming group messages in Threema Broadcast, enable “Save chat history”.
By default, “Save chat history” is disabled. When enabled, the group’s name is prefixed with a cloud icon (“☁️”), which serves as permanent indicator to let group members know whether the group chats’ contents are centrally stored or not. If this setting is changed, all group members will automatically be notified.
Please note that it’s currently not possible to receive media and files, only text messages.
Querying group settingsMembers of centrally managed group chats can send “profile” to the relevant Broadcast ID to query the “Save chat history” setting.
Regular groupsPlease note: The “Save chat history” setting does not affect groups created in the app. All groups created in the app are managed in decentralized manner, and only group members have access to the chat history, nobody else.
Currently, the sending of text / image and file messages (50MB) is supported. At this time, it is not possible to create polls using Threema Broadcast.
A Broadcast ID is a Threema ID that can be used exclusively in Threema Broadcast. Broadcast IDs begin with an asterisk (*), followed by “BC”, and consist of eight characters in total. You will receive one randomly generated Broadcast ID per price plan. Example: *BC4W4O3
A custom Broadcast ID will be created for a one-time fee of CHF 490.–.
Like other Broadcast IDs, custom IDs begin with an asterisk (*) and consist of eight characters in total; the seven characters following the asterisk must be letters or digits, special characters are not allowed. Example: *THREEMA
Threema can reject requested Broadcast IDs without stating any reasons. Custom Broadcast IDs that violate the rights of third parties, in particular trademarks and copyrights, or that violate any law may be blocked by Threema at any time.
Yes, Threema Broadcast is accessible via a software interface. The API allows to dispatch Broadcast messages and manage feeds, distribution lists, and groups.
For technical details, please refer to the API documentation.
The most recent versions of Chrome/Chromium, Edge, Firefox, Opera, and Safari are supported.
Internet Explorer ist not supported.
Technical support
If you have questions that aren’t covered by the Support section, please contact our support team via the management cockpit.
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Business inquiries
Please send us your business inquiry via the contact form. The best way to quickly get technical assistance is to use the support form in the management cockpit.
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